Blog

Welcome to my corner of the internet!

I’m Tracy Ogilo, a Product Manager, Product Management Facilitator, and digital innovator with a passion for building products that solve real-world challenges. My journey into product management has taken me across fintech, edtech, real estate, and crypto—transforming ideas into impactful digital experiences.

From designing a core banking SaaS for digital banks (Primussuite), to launching a real estate platform (Landest), to helping 100+ aspiring PMs learn the ropes through the World Bank’s TechBridge program—I’ve worn multiple hats and delivered at every stage of the product lifecycle.

I believe great products are built at the intersection of empathy, data, and execution. Whether I’m conducting user interviews, drafting PRDs, leading sprints, or training the next generation of product leaders, I bring heart, structure, and strategic thinking into everything I do.

On this blog, I’ll be sharing insights from my experience—covering product strategy, agile execution, user research, digital tools, and lessons from the field. Whether you're a fellow PM, an aspiring one, or just curious about how great products are made—I’m glad you’re here.

Let’s build products people love.